Let’s start this new blog with the good news: all the signs are positive, and data confirm that the world of tourism is truly emerging from the swamp of the pandemic. However, uncertainty still reigns: when will travelers from certain markets return? How has the offer of the destination changed? What will be the priorities of post-pandemic tourists? Is there a need to rethink communication? How have the economic dynamics changed?
The need for countries, cities, and tourist destinations to collect and analyze the data that flows relentlessly at them and exploit its full potential has never been more urgent.
Starting from the World Economic Forum initiative to enhance city leadership in using artificial intelligence and new technologies, cities are called upon to improve services and liveability for their citizens and consequently for visiting tourists.
Big data is not just for technology companies and industry experts: new technologies have made them accessible and usable also for destinations, which can now exploit them in three strategic areas: Analysis (Data-Driven), MarTech (Marketing Technologies), and Reporting (ROI).
Finally, we can leave behind conventional methods such as opinion polls to collect data on small samples, which are not always properly selected.
Local administrators and tourism businesses can now filter online conversations, geolocated data, reputation, and data collected from other dynamic and predefined touchpoints, thus optimizing their strategic decision-making process.
Tourist destinations of any size can thus invest in targeted and knowledgeable projects. They can activate marketing campaigns by monitoring and refining them in real-time, intercepting the right visitor in the right way and at the right time.
Data-driven destinations: tools and contents for DMOs
In light of these reflections, we have decided to open this blog to provide information, updates, and tools that allow DMOs and tourism organizations to transform their localities into data-driven destinations.
Post after post, we’ll be writing about destination marketing, tourism data, and new tools. We’ll be dealing directly with the best international destinations that already exploit data to improve their strategies and attract your ideal targets.