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Data-driven destinations Destination marketing

The contemporary destination manager: balancing tourism and sustainability

The contemporary destination manager: balancing tourism and sustainability. The role of the destination manager has significantly evolved over time. In the past, it was merely…

Mirko Lalli23 February 2023

Data-driven destinations

A Data-Driven approach for a sustainable tourism

A Data-Driven approach for a sustainable tourism is the best option we have. As the world continues to face pressing environmental and social challenges, the…

Mirko Lalli30 January 2023

Data-driven destinations

From smart destination to data-driven destination

We are all quite aware of the meaning of smart city, that is, of using digital technologies and, more generally, technological innovation, to optimize and…

Mirko Lalli16 November 2021

Data-driven destinations

Data-driven destinations: South Australia

Data-driven destinations are the near future of tourism management, and in some regions, they are already present in terms of tourism management and development. These…

Silvia Moggia12 September 2021

Data-driven destinations

From new tourism to data-driven destinations

Let's start this new blog with the good news: all the signs are positive, and data confirm that the world of tourism is truly emerging…

Silvia Moggia12 September 2021

”The greatest danger in times of turbulence is not the turbulence, is to act with yesterday’s logic
Peter Drucker

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